Attraction Marketing has been around for years now. It was only the Big Players who really new about it, which is how they became the Big Players.
Attraction Marketing is the art of attracting your customers to you, instead of you running around like a headless chook looking for them, as most people who were trying to earn a living was doing. They thought they were doing this the easy way, use a computer programme to send out a million emails or so a day, not targeted, just to anyone, and hope to get results.
Truthfully, they must have got some results, because there is still a hell of a lot more spam flying through cyber-space then genuine emails.
Unless you want to be hated more than tele-callers, then Attraction Marketing is the way to go.
Another way to put it is Attractive Marketing.
You must admit, even with all the networkers online, trying to make a go of it, there is still a hell of a lot more people looking for what you have to offer than there are people trying to sell to them.
Cyber-space is huge, limitless, endless, so people can get spread pretty thin. Instead of wasting time going from person to person, from small group to small group, just stand in the one spot and shout “HERE I AM”. This shouting can be done with a blog, articles, videos or all of the above and more.
People talk. A few will listen to what you have to say, then they each may go and tell a few others, who will tell others etc.
Of course, if you are talking a load of balony, thats what they will tell others, but if you are giving good, valuable advice then they will come.
I must say, that is a much more Attractive way to market.
